Cambridge 2.0: Introducing a New Website

New flexible and mobile friendly site incorporates industry and staff feedback, best practices


Cambridge introduced an easy to navigate, responsive website to make finding product information, resources and technical specs faster and easier. Optimized to work across mobile phones and tablets, the site features Cambridge’s main product lines - conveyor belts, filtration and metal mesh - and services. The content and organization were developed from customer surveys, employee input, industry expertise, and website best practices.


The redesign was managed by Choptank Communications, with creative direction and graphics by Circle-Square. Site development and programming were provided by Salisbury-based G-Net. Special thanks to the entire CES project team: Maureen Benzo, Nicole Evans, Kelly Hayden, Breanne Hemphill, Bob Maine, Mike Price, Melissa Seling, Mike Truitt, Tracy Tyler, Larry Windsor and Crystal Wiley.


Seven Highlights of Cambridge’s New Website


#1 - An easy to navigate home page presents products in six categories and features latest news and information.


#2 - Every product page is a One Stop Shop with description, features, technical specs, photos and links to brochures and information.



#3 - About page features more company and management info including an employee directory to make contacting us easier.



#4 - Resource Section organizes catalogs, forms & FAQs for quick access and download.



#5 - Worldwide page includes a map of agents, international operations



#6 - Our press room has grown to include news articles about Cambridge, press releases and photo galleries.



#7 - Every page has hyperlinks to connect by email, web chat, phone or social media.